Greetings to all,
It is with great pride and enthusiasm that I address you today, tasked with the exciting responsibility of building upon the remarkable progress achieved thus far in promoting Ajman as a unique and vibrant tourist destination. I extend my heartfelt gratitude to my predecessor for establishing a strong foundation, and I am eager to lead our dedicated team towards even greater accomplishments in the realm of tourism development .
At ADTD, we are committed to upholding the legacy of showcasing Ajman's exceptional tourist attractions and unlocking its tourism potential to both local and international audiences. Our primary focus remains aligned with the visionary directives of the Government of Ajman as we strive to enhance the emirate's position on the global tourism map.
We recognize that at the core of our success lies the essence of Ajman itself—an emirate with a rich tapestry of natural beauty, cultural treasures, and warm hospitality. As we embark on this journey, we aim to further strengthen our investment landscape, amplify the reputation of our unparalleled tourist destination, and continuously welcome a growing number of visitors to our shores.
As the leading tourism destination in the Emirate, we are dedicated to harnessing opportunities in rapidly-growing international markets while staying true to our strategic objectives, encompassing the vision laid out in Ajman Vision 2030.
Sustainability is a crucial aspect of responsible business practices, aiming to meet present needs without compromising the ability of future generations to meet theirs. Embracing sustainability involves considering environmental, social, and economic factors to create long-term value and well-being. To achieve this, businesses must collaborate with their shareholders and stakeholders. Shareholders play a significant role by advocating for sustainable strategies, engaging with the company's management, and prioritizing long-term vision. On the other hand, stakeholders contribute through providing diverse perspectives, addressing social and environmental concerns, and building trust and loyalty. In this pursuit, we acknowledge the indispensable role played by our esteemed shareholders and stakeholders, who contribute significantly to building a destination that exudes the essence of modern Emirati hospitality. Together, we shall endeavor to create lasting, sustainable value for our shareholders, stakeholders, and the entire economy.
Strategic partnerships remain the cornerstone of our approach as we aim to amplify awareness of Ajman's diverse tourism offerings and strengthen engagement, cooperation, and bilateral relations. Concurrently, we shall also prioritize enhancing our corporate identity, optimizing investments in the tourism sector, and developing robust tourism legislation, standards, marketing systems, and infrastructure.
As we progress forward, I firmly believe that the dedication and unwavering commitment of our extraordinary staff, partners, and shareholders will continue to drive our success. Together, guided by a shared vision and determination, we shall lead Ajman towards an even brighter and prosperous future.
I am eager to collaborate with each one of you as we embrace the challenges and opportunities that lie ahead. Together, we shall carry the legacy of our vision, mission, and values, charting a path of sustainable growth for the emirate of Ajman.
Thank you for your unwavering support, and let us move forward, united in purpose.
Sincerely,
Mahmood Khaleel Alhashmi,
Director General
Ajman Department of Tourism Development
