As part of its efforts to boost the tourism sector in the emirate of Ajman, Ajman Department of Tourism Developments continues to develop new projects and attract  major investments to the destination.  To fulfil this commitment, the Ajman Department of Tourism Development signed a memorandum of understanding with Aleph Hospitality, UAE-based leading independent hotel management company in the Middle East and Africa.

Driven by a mutual vision and objectives, this agreement sets the framework for the collaboration  and joint efforts between Ajman Tourism and Aleph Hospitality, to further support and develop the tourism sector in the emirate.

This MOU stipulates are required to fully promote the emirate of Ajman and attract new investments to it, while also endorsing The WeLodge Masfout as a preferred destination for mountain biking, sports, and recreation. The importance of focusing on Masfout region lies in its abundant land that is rich in marble, its cool climate compared to other regions in Ajman due to its high altitude above sea level, and its ideal location which is suitable for outdoor activities like jogging, hiking,  mountain cycling, and picnics, as well as exploring breathtaking valleys and colossal mountains.

The focus on Masfout comes in line with the government’s directives to promote Masfout as part of Ajman’s leading position on the global tourism map in line with Ajman 2030 vision and shed light on the prominent touristic destinations available across the emirate.

This  agreement  aims to attract new investments to the tourism sector by promoting the rich features of Ajman and highlighting its leading position as a desirable touristic destination, while also exchanging all expertise to achieve the common vision of both parties.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development stated: “This memorandum comes as result of our efforts to provide Ajman visitors with unique experiences and attractive offers that complements Ajman’s visitors personalized trips. 

“Our department seeks to establish new collaborations with local and global partners which comes in line with Ajman’s strategies to boost its tourism sector by attracting new investments, and supporting the launch of new hospitality projects”, Alhashmi added.

From his side, Bani Haddad, Founder and Managing Director of Aleph Hospitality, stated: “We are thrilled about our partnership with Ajman Tourism and it is exciting to work on such an innovative hospitality project. Providing exceptional guest experiences is at the core of what we do, and WeLodge is a great example of a next-generation lifestyle and wellness destination that combines exciting outdoor mountain bike and sports activities, stylish bungalows, healthy F&B options and an off-the beaten-track coworking space”.

Meryem Kastalli and Jean-Noël Odier, co-creators of the WeLodge brand, said: "Mountain biking has experienced unprecedented growth over the years, drawing large numbers of sports lovers to the country's most scenic mountain areas. We developed the WeLodge to meet a market gap and provide an authentic adventure tourism experience, with affordable development costs and above average non-accommodation revenue contribution".

Ajman Tourism continues to offer many incentives and facilities to foreign investments, and support local ones in solid collaboration with its strategic partners, to help transform Ajman into a preferred destination for lucrative business ventures.